Little Caesars Arena - Home of the Detroit Red Wings
Detroit, MI • Capacity: 19,515

Detroit Red Wings
Event Marketing & Staffing

Professional event staff, brand ambassadors, and hospitality teams for every Detroit Red Wings game at Little Caesars Arena.

Little Caesars Arena
Arena
Detroit, MI
Location
19,515
Capacity
41
Home Games

Our Services at Little Caesars Arena

Full-service event marketing and staffing for Detroit Red Wings games and events.

Brand Activations

Interactive fan experiences, product sampling, and photo ops throughout the arena.

Promotional Staffing

Trained brand ambassadors for game days, corporate events, and sponsor activations.

Hospitality & VIP

White-glove service for luxury suites, sponsor lounges, and corporate hospitality.

Street Teams

High-energy crews at hotels, sports bars, and transit hubs on game days.

Event Production

Stage builds, AV, lighting, and full event logistics support.

Merchandise & Retail

Pop-up shops, merchandise sales, and retail staffing.

Why Brands Trust Us at Little Caesars Arena

  • Local Detroit Team
    Staff who know the arena, the fans, and the best activation spots.
  • 15+ Years NHL Experience
    We've staffed hundreds of NHL games including World Series.
  • Game-Day Ready
    Trained, uniformed staff who show up early and deliver results.
NHL brand activation

Ready to Activate at Little Caesars Arena?

Detroit Red Wings games book up fast. Let's lock in your activation before the best dates are gone.