Air Fresh Marketing brand activation at NHL arena
Every Arena • 82 Games • October to June

NHL
Event Marketing & Staffing

We're the team behind the activations. 15 years of putting brands in front of fans at NHL arenas across North America. From opening night to the Stanley Cup, we've got you covered. Let's make it happen.

15+
Years on Ice
350+
NHL Events
10K+
Staff Deployed
32
NHL Arenas

Trusted by Leading Brands

Red Bull
Red Bull
Google
Google
Netflix
Netflix
NFL
NFL
Microsoft
Microsoft
Pepsi
Pepsi

What We Actually Do

We're not just a staffing agency. We build brand experiences that people remember long after the final buzzer. Here's how we do it.

Brand Activations

Brand Activations

Interactive fan experiences at arenas - product sampling, photo ops, and those moments that get fans posting. We've done this at 500+ NHL events.

Promotional Staffing

Promotional Staffing

Need 30 brand ambassadors at Madison Square Garden by puck drop? Done. Our roster of 10,000+ trained pros covers every NHL arena.

Fan Zone Experiences

Fan Zone Experiences

The plaza, the concourse, the pre-game festivities - we design and staff fan experiences that keep the energy going all three periods.

Street Teams

Street Teams

High-energy crews hitting sports bars, transit hubs, and game-day hot spots with your brand. GPS-tracked, data-driven, impossible to miss.

Hospitality & VIP

Hospitality & VIP

White-glove service for luxury suites, sponsor lounges, and corporate events. Our hospitality pros have worked Stanley Cup Finals, All-Star Games, and Winter Classics.

Event Production

Event Production

From stage builds to teardown, AV rigs to lighting design - we handle the logistics so you can focus on your brand.

32 Arenas. We're in All of Them.

We've got teams at every NHL arena. Local crews who know the fans, the atmosphere, and where the action is.

We Don't Just Talk - Here's Proof

From Red Bull to Google to the NFL, we've been activating brands at the highest level. Check out what that looks like.

Red Bull Activation

Red Bull Activation

Google Activation

Google Activation

Netflix Activation

Netflix Activation

NFL Activation

NFL Activation

Adidas Activation

Adidas Activation

Microsoft Activation

Microsoft Activation

Pepsi Activation

Pepsi Activation

Lyft Activation

Lyft Activation

Air Fresh Marketing brand activation

The Season Books Up Fast.

82 games means a lot of opportunities - but the best dates and arenas go quick. We're already booking teams for the season. Don't get left in the penalty box. Let's lock in your activation.